Services

​Atlanta We often find Atlanta marketing clients who don't have a planning document mapping out the tactical steps needed to grow their business. Some may have developed one in the distant past, but have completely lost sight of the steps or goals.

Innovative FX can work with your organization to create or update a planning document that synchs your marketing objectives and budget to a tactical program.

We specialize in helping small organizations reach a larger audience through creative marketing solutions. We take a results-oriented approach that puts an equal emphasis on effective marketing principles, outstanding creative thinking.

​We provide our clients with a complete fulfillment service for direct mail campaigns.

Whether it's a loyalty program, customer care service card, retail sales promotions or company-specific sales or promotional campaigns, IFX can assist you with every step of process -- from idea concepts to design, printing, postage, lists and mailing.

We have a great selection of promotional lumpy mail items or direct mail teaser items to get your potential customers attention.

How you use the leads you receive all depends on how well your Return on Investment (RIO) will be. There are many techniques to developing a successful campaign. It is really important that you plan your campaign using targeted marketing.

Let us help you develop a campaign to attract new business, maintain current business or update customers. Not only can we design your direct mail piece, we can help you convert opportunities in to sales by showing you what to do starting with your mailing list.

​IFX helps you use email marketing as an incredibly effective and inexpensive method of attracting new business and keeping in touch with existing customers. Communicating through e-mail is less expensive than any other medium, plus it's easy to measure audience response. Metrics for unique opens, clicks and conversions.

E-mail marketing can also be complicated and potentially dangerous. IFX helps you navigate through regulations, such as CAN-SPAM which protects consumers from unsolicited e-mail, and technological advances in spam detection and filtering software. Without knowing, recent technological advances in spam detection and filtering can mean dismal response rates even from your opt-in recipients.

We help you understand the rules of permission-based marketing so that your e-mail marketing campaigns get high response rates without turning off potential customers with email abuse. We can assist with the set up of a subscription center to build a permission based email marketing program.

Innovative FX has been providing e-mail creative and e-marketing campaign services since 1999 to a broad range of clients and industries. Our experience in the strategy, design, development and deployment of e-mail marketing campaigns will help you determine the most effective creative approach and position, as well as help you avoid legal issues and evaluate technology considerations.

Innovative FX has several techniques to use to help you capture contact information when people visit your Web site.

​What Is a Lead?

First, let us review the definition of a ‘Lead.’ A lead is far more than just a name and a number. In specific, it is the identity of a person or business potentially interested in purchasing a product or service from you and thus must be handled with care.

Second, a lead is not the same thing as a ‘prospect.’ A prospect is a lead that has been contacted, interviewed and qualified. Genuine interest has been established, and the person is known to be the financial decision-maker.

How IFX Helps You Capture Leads

Some techniques that IFX uses to help you capture those important leads are:

    The 15 Second Rule -- You only have about 10 to 15 seconds to attract interest

    No Pressure Contact Capture – A Web form just captures information. It does not try to sell the product. That happens when you follow up.

    Autoresponders are a Must -- Immediate confirmations and Thank You notes are expected when visitors come to your site. The autoresponder is important because it will manage your list of new contacts and automatically send follow-up messages to that list.

    Law of Reciprocity/Giveaways – Visitors should receive something in return for giving up their contact information.

    Less is better – Keep the Web form brief and to the point. Otherwise, people will just skip it and keep on surfing. A short little advertisement that will attract attention and get the person to respond is ideal.

    Use of a subscription center to build permission based marketing online.

For example, a lead capture page that has a short little paragraph about your product or service combined with a 3-line form (name, phone, email) is a simple but powerful marketing tool.

​Innovative FX, LLC offers in-house interactive services vs. most marketing firms who offer limited interactive services through a outsourcing or freelancer resources.

We provide core services, such as web design and application development, as well as supplemental services, including email marketing, search engine optimization, search engine marketing, usability and accessibility consulting, and Flash animation and development.

Our Web sites and Flash content have earned numerous awards and distinctions, and our lead designer is a published author of flash web design books.

​Innovative FX, LLC offers Professional photographers for corporate & commercial portraits, events, architecture & interiors, conventions & trade shows in Atlanta the metro area. We also offer photographers of personal individuals, couples, families, & children.

If you need photography for your marketing we can handle that too. We provide creative marketing & advertising images for your marketing needs.

Our photography department Eventure Pictures provides full service photography services.

For gallery examples go to www.eventurepictures.com

​Innovative FX has the creative skills and marketing know how to design any image your company wants to represent. We treat every design project different because we know that every company has a different identity. We assist all needs of the client, from the client who has a vision of what they want to the client who is not even sure what they need.

Graphic and Print Design Services

    Company Logo Design and Redesign     Corporate and Product Identity Development     Print Collateral     Business Cards     Presentation Folders     Social Networking Page Templates and Graphics     Office Wall Art     Employee Moral Posters     Direct Mail     Company Logo Design and Redesign     Corporate and Product Identity Development     Print Collateral     Business Cards     Presentation Folders     Office Wall Art     Employee Moral Posters

​IFX has worked with Fortune 500 companies to create winning sales presentations and proposals.

IFX has experience working with Government agencies and understands the proposal process when bidding on Government jobs.

From PowerPoint presentations to elaborate multimedia sales presentations, IFX can plan and implement a strategy and presentation to make your best sales presentation.

Let us consult with you to show you how podcasts, webinars and video are some of the top marketing tools for online marketing.

​Search engine optimization is the art of writing web content by using certain keyword and key phrases to drive traffic to your Web site. While other forms of Web techniques such as pay-per-click advertising, link advertising, and so on can drive some traffic, studies show that search engine optimized content development is one of the most effective ways to drive the most traffic to your Web site.

However, optimizing a Web site for search engines takes tweaking and tuning Web pages using numerous special techniques to make the web pages rank higher on search engines.

Listed below are some of the factors that IFX takes into account when priming your Web site with SEO techniques. 10 Quick Facts about Search Engine Optimization:

    Most prospects come via search engines.     Appearing within the first 2-3 pages of a search is crucial.     Search phrases work better than keywords.     The largest, most established search engines drive the most traffic.     Tracking the user is key to learning the success of your strategy     Optimizing for multiple search engines is important     Continuous testing of your SEO strategy is crucial.     You must continually update your keywords and SEO strategy.     Manage your keyword density- On average, a keyword density of three to four percent is considered safe.     Keyword placement is important.

Front Page Optimization

After an initial keyword consultation, we streamline page tags, build a custom site map and add professionally edited and optimized content. This service is perfect for those looking for an SEO solution on a budget. Natural (Organic) Search Engine Optimization (SEO)

This service targets keywords search phrases as an Internet marketing strategy. Organic placement is the best value as a long-term investment, and though it is often several months before your site begins to rank on major search engines, more searchers click on natural versus paid results.

​IFX can help you develop and manage content for your Web site. In our Web Marketing Strategy Consultation Session, we will work with you to define methods to amplify your company’s voice on the Web. At the end of this session, you will have a clearly defined strategy for:

    Communicating your message and differentiating your company     Driving the right traffic to your site     Creating targeted messages     Elevating the visitor’s experience     Capturing leads     Offering tangible value with downloadable material, such as white papers, case studies, webinars, podcasts, ebooks, etc.

An Integrated Marketing Strategy Builds Marketing Power

Many companies have great Web sites but little to no marketing materials that prospective customers can download and review at their convenience. These companies don’t see how the marketing they do on the Web can integrate with other marketing communications. We help you develop a complete portfolio of marketing materials that includes white papers, success stories, case studies, brochures, newsletters, postcards, videos, podcasts, webinars, surveys, freebies and more. Used in conjunction with your Web site, these marketing materials can help you:

    Communicate your message to the marketplace     Build your customer base     Create enduring customer relationships     Increase sales     Increase awareness of services and products     Generate leads     Assist customers with purchase decisions     Educate customers

Web design should be driven by marketing and selling. Your Web site is a tool. Your Web site should be built to generate leads, drive sales and broadcast your brand to visitors who find your company in searches such as GOOGLE, YAHOO, Ask and MSN.

When IFX designs and develops your Web site, the end result reflects your brand and works for you to market and sell your product or service to the world. Get a Return on Investment with Our Services

Our goal as a marketing and web company is to give our clients the tools to make their business more successful, to see a return on investment they put into their online presence. Whether you are marketing products, services or both, we have the expertise to build a Web site that more than pays for itself. IFX Puts You in Control

IFX believes in giving our clients freedom to make changes to their content on their own schedule.

With our content management system, you have complete access and control of your Web site. You can add/edit/delete content, pictures and pages directly from your Web site. Website updates are as easy as using Microsoft Word and Training is provided. No special software has to be purchased and only a nominal annual user license fee is charged to cover upgrades and training.

It is time you get a return on your investment. Don't just refurbish your old Web site with a design modification. Let the Web architects at IFX build it anew so you can capture more revenue and gain greater market share.

We don't just design your Web site, we equip you with the tools to create leads, generate sales and measure results. Design

    Complete custom design or re-design     Clean & professional design     Content Management System for freedom to edit     Corporate artwork and photography     Flash, DHTML, JavaScript

eCommerce

    Store implementation and configuration     Store design     Credit Card Processing     PayPal configuration: Shopping cart and subscription-based with recurring payments

Databases

    MSSQL     MySQL     MS Access

Dynamic Languages

    ASP     Php     XML     ASP.NET