Lead Generation

Innovative FX has several techniques to use to help you capture contact information when people visit your Web site.

What Is a Lead?
First, let us review the definition of a ‘Lead.’ A lead is far more than just a name and a number. In specific, it is the identity of a person or business potentially interested in purchasing a product or service from you and thus must be handled with care.

Second, a lead is not the same thing as a ‘prospect.’ A prospect is a lead that has been contacted, interviewed and qualified. Genuine interest has been established, and the person is known to be the financial decision-maker.

How IFX Helps You Capture Leads
Some techniques that IFX uses to help you capture those important leads are:
  1. The 15 Second Rule -- You only have about 10 to 15 seconds to attract interest
  2.  No Pressure Contact Capture – A Web form just captures information. It does not try to sell the product. That happens when you follow up.
  3. Autoresponders are a Must -- Immediate confirmations and Thank You notes are expected when visitors come to your site. The autoresponder is important because it will manage your list of new contacts and automatically send follow-up messages to that list.
  4. Law of Reciprocity/Giveaways – Visitors should receive something in return for giving up their contact information.  
  5. Less is better – Keep the Web form brief and to the point. Otherwise, people will just skip it and keep on surfing. A short little advertisement that will attract attention and get the person to respond is ideal. 
  6. Use of a subscription center to build permission based marketing online.

For example, a lead capture page that has a short little paragraph about your product or service combined with a 3-line form (name, phone, email) is a simple but powerful marketing tool.