IFX helps you use email marketing as an incredibly effective and inexpensive method of attracting new business and keeping in touch with existing customers. Communicating through e-mail is less expensive than any other medium, plus it's easy to measure audience response. Metrics for unique opens, clicks and conversions.

E-mail marketing can also be complicated and potentially dangerous. IFX helps you navigate through regulations, such as CAN-SPAM which protects consumers from unsolicited e-mail, and technological advances in spam detection and filtering software. Without knowing, recent technological advances in spam detection and filtering can mean dismal response rates even from your opt-in recipients.

We help you understand the rules of permission-based marketing so that your e-mail marketing campaigns get high response rates without turning off potential customers with email abuse. We can assist with the set up of a subscription center to build a permission based email marketing program.

Innovative FX has been providing e-mail creative and e-marketing campaign services since 1999  to a broad range of clients and industries. Our experience in the strategy, design, development and deployment of e-mail marketing campaigns will help you determine the most effective creative approach and position, as well as help you avoid legal issues and evaluate technology considerations.